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To celebrate the ten-year anniversary of the PlayStation in 2005, Sony Italy released an advertisement portraying a young man wearing a crown of thorns (the thorns being made of , , and symbols, the labels on the buttons of PlayStation controllers), on his head. The ad was captioned with "Dieci anni di passione" (in English, this translates to "Ten years of passion"). The ad, assumed to be a takeoff of Mel Gibson's 2004 movie The Passion of the Christ, was met with outrage from the Vatican. Sony apologized and removed the advertisement.

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