Advertisement controversy To celebrate the ten-year anniversary of the PlayStation in 2005, Sony
Italy released an advertisement portraying a young man wearing a crown of
thorns (the thorns being made of , , and symbols, the labels on the
buttons of PlayStation controllers), on his head. The ad was captioned
with "Dieci anni di passione" (in English, this translates to "Ten years
of passion"). The ad, assumed to be a takeoff of Mel Gibson's 2004 movie
The Passion of the Christ, was met with outrage from the Vatican. Sony
apologized and removed the advertisement.
