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Sony Playstation 4 Release

A new Playstation 4 could be less than 9 months away according to a Sony insider. The device will include the same chipset as the current PS3 but where it will differ from the current model is in the drive bay and in the attachment area. It will also include an extensive software suite for the managing of content being streamed to a TV or Hi Fi source.

Sony's new Playstation 4 joystick can be seen at In addition Sony is working on improving the output experience so that the device can become a true home entertainment centre eliminating the need for a media centre.

"We have even looked at a Sony home server based on Playstation technology. This would allow consumers to connect home automation devices to the Sony server while also delivering online gaming and access to an extensive movie and music library" said one Sony source.

Ken Kutaragi, the retiring chief executive of Sony Computer Entertainment said in an interview last week that he clearly understands how the PlayStation game consoles should evolve in the next three generations, or fifteen to twenty years from now. He also said that in future it will be possible to create fully Internet-based game consoles.

"As a matter of course, I have the vision of PlayStation 4, 5 and 6, which will merge into the network," Mr. Kutaragi said. Earlier this year when Kazuo Hirai became the second president of SCEI and chief operating officer, some analysts said that Sony may not launch yet another game console and the PlayStation 3 may become the last one. On this Mr. Kutaragi, who is also known as "the father of PlayStation", says that future consoles may be network-based, which automatically reduces the cost to build such machines

"The design concept of the Cell processor is the network processor," Mr. Kutaragi said. "When the PS3 was introduced last year, the network environment was not ready for a net-based game console. Now it has become possible, so why not enter?"

The outgoing leader has faced a lot of criticism from observers for the PlayStation 3, the latest game console by Sony Group, as the machine is expensive to manufacture despite of the fact that initial batch of games are unlikely to become bestsellers. At the same time, technical advantages of the arch-rival – Microsoft Xbox 360 – and difficulty to develop games for the Cell processor used in the PlayStation 3 have resulted in losing exclusive titles with game developers.

Kazuo Hirai, who is believed to have better relations with game developers than Ken Kutaragi may fit very well into the Internet-based game console strategy, as technical capabilities of game consoles may play much less significant role going forward.

Sony PSP 2 NGP Release

Sony PSP 2 NGP release is coming later this year and promises gamers more gaming experience than previous versions of their PSP.  The new versatile Sony PSP NGP will have many new features that will enhance gaming experience as well as expand capabilities of the gaming unit.  Exciting new additions to the PSP include GPS technology, upgraded wireless capabilities and various social networking capabilities to benefit its users.

Picture of Sony PSP 2 NGP

Danger for the Xbox 720 and PS4

It’s a computer, not a console – Kutaragi on the PS3.

What makes a games machine?

It’s a simple enough question, but the answer is something that has long eluded consensus. For some, a “games machine” is something made by Nintendo, or something with “PlayStation” or “Xbox” written on the packaging. For others, it’s all about the amount of RAM, and the speed of the CPU, and the number of GPU cores they’ve managed to shoe-horn into their LED-encrusted black-and-silver beauty.

For years now – decades – these two points of view have divided people. On the one hand, the console faithful tout the stability of their platform, the assurance of a 5-year lifecycle, and the relatively low-cost nature of the hardware. The PC crowd on the other hand flaunt the flexibility of their hardware: their ability to improve performance at a moment’s notice and to cater for new and developing trends in gaming for as long as their screaming wallets will allow.

Now, though, for better or worse we are beginning to see a real revolution in console gaming. Where once console specifications were defined and immutable, they have started to become varied and variable. Console manufacturers, it would seem, are starting to take aim against one of the major strengths of the PC platform: flexibility. But this change is going to come at a cost, and if not handled well could end up doing more harm than good.

With the arrival of the Xbox on the scene, gamers saw the introduction of a persistent online presence with “Live.” Sony soon followed suit and finally delivered a competitive interface with the release of the PS3. Regulated online play, downloadable patches and content, feature-laden firmware updates, social networking… add in upgradable HDDs, USB ports, card readers and wireless networking, and suddenly, consoles are looking a lot more PC-like. In their struggle to compete with the flexibility of the PC experience however, there are a few sticking points that today’s console developers would do well to avoid – or at least tiptoe quietly around and try their best not to awaken.

Sony PS4 Rumor True or False

A report from an Australian based technology site suggests that the Playstation 4 could arrive in less than 18 months. This of course is only a rumor as the so called source from an insider at Sony remains anonymous.

The Smarthouse report states that the new Sony Playstation 4 will use the same chipset found in the PS3 but changes will occur in the attachment area and drive bay of the new gaming console.

It is also rumored that the PS4 will come bundled with a software suite which enables gamers to better manage streaming data to their TV sets and will include improved output features as well.

According to Smarthouse, the source mentions:
We have even looked at a Sony home server based on PlayStation technology. This would allow consumers to connect home automation devices to the Sony server while also delivering online gaming and access to an extensive movie and music library.
It seems rather odd that Sony would release a new Playstation so soon, but it would be realistic to say that creating an improved PS3 is a possibility after the company received so much negative criticism with their latest next-generation gaming console. Many gamers were disappointed with the price of the Sony PS3 and were also disgruntled by the fact that there are few game titles available compared to the Nintendo Wii and Xbox 360.

It will be interesting to see where this goes, if anywhere at all, but you can be sure we will keep you updated on this topic.


Playstation 4 Console










Analyst: "I cannot imagine a PlayStation 4"

Nomura Securities' Yuta Sakurai believes the PS3 will be Sony's last console; sees Hirai appointment as Segalike shift to software.

In the months leading up to the launch of the PlayStation 3 and Wii, barely a week went by without one analyst or another issuing proclamations of doom or promises of riches for both Sony and Nintendo. Now that both consoles are on the market, many investment firms' in-house game-industry experts are giving their assessments of the two companies' fortunes. Playstation 4 updates and news will continue to be updated on .

The prognostication reached a fever pitch today, when Sony Computer Entertainment (SCE) shuffled its executive lineup. Sony Computer Entertainment America (SCEA) president Kaz Hirai took over the position of SCE president Ken Kutaragi, who was promoted to SCE chairman and retained the title of SCE group CEO. Hirai will also be SCE's chief operating officer, and will relocate to Sony's Tokyo headquarters from SCEA's HQ in Foster City, California.

While Sony spun the changes as a "strengthening" of its executive team, many analysts saw it as a vote of no confidence for Kutaragi's stewardship of the PlayStation 3. The high-tech console's Blu-ray laser drive has been plagued by component manufacturing woes, which drastically limited supply of the console for its Japanese and North American launches, and delayed its European debut until 2007.

Some analysts went one step further, taking Hirai's succession as a harbinger of doom. No one was more pessimistic than Nomura Securities' Yuta Sakurai, who made the astounding prediction that the PlayStation 3 would be the last console Sony, the current console market-share leader, would ever make.

"The appointment of Hirai could be the start of a shift from hardware to software," said Sakurai. "I cannot now imagine a PlayStation 4." According to the Financial Times, Sakurai's reasoning is that "Hirai's new global portfolio puts a predominantly software-focused manager in charge of the company." His logic is reportedly that, with the emphasis moving to software, Sony would go the way of Sega, transforming from a console maker to a mere game publisher.

Critics were quick to point out that, despite its problems, Sony is primarily an electronics manufacturer, and has invested billions in the research and development of the PS3's technology. Despite the hyperbolic tone of Sakurai's comments, SCEA publicity chief Dave Karraker issued a polite response. "Following the launch of the PlayStation 3 just a few weeks ago, and witnessing the huge consumer demand for the product, I think it would be rather short-sighted for anyone to predict there might not be a next generation of PlayStation product," he told GameSpot.

Sony talks PS3 improvements, PS4 timetable

Exec tells Aussie tech site that the electronics giant will make another console after 2010; PS3 will see system upgrades, new peripheral support.

Sony executives also predicted the PS9 would not come before 2072.
Late last month, executive shake-ups at Sony prompted one Japanese analyst to make a bold prediction: Sony was moving out of the gaming-hardware business and focusing solely on software. "I cannot now imagine a PlayStation 4," said Nomura Securities' Yuta Sakurai.

Sony was quick to rebut the claim, with a rep telling GameSpot, "I think it would be rather shortsighted for anyone to predict there might not be a next generation of PlayStation product."

As for when to expect a new Sony console, one exec claims that the company's fans shouldn't expect the next PlayStation any sooner than the typical console life cycle allows. Sony Computer Entertainment Europe vice president of technology Paul Holman reportedly told Australian tech site Smarthouse that Sony will launch a PlayStation 4, but not any sooner than 2010.

Until then, Sony will continue to upgrade the PlayStation 3 through firmware updates that will allow "for the introduction of third-party applications and hardware such as interactive controllers similar to Nintendo's Wii..." the site reported. The PS3's current controller, the Sixaxis, already has motion- and tilt-sensing capability.

The PS3 may also come with a keyboard and mouse in the future, be able to download third-party operating systems, and become "as much a media center for the home as it is a gaming machine," said Holman. His words echo statements made by Sony executives that the PS3's online store will offer downloadable music and video content, much like iTunes and Xbox Live Marketplace currently do.

Kutaragi envisioned PS4 through PS6

Sony's departing "Father of the PlayStation" says he had plans for future consoles, but his future work won't have much to do with his current employer.

As the "Father of the PlayStation," retiring Sony Computer Entertainment chairman and CEO Ken Kutaragi has already sired three gaming consoles and a handheld. But in a recent interview with EE Times, Kutaragi revealed that he also has planted the seeds for future PlayStation systems.

"As a matter of course, I have the vision of PlayStation 4, 5 and 6, which will merge into the network," Kutaragi told the site.

Kutaragi's vision isn't limited to long-term possibilities. According to the article, Kutaragi has already provided Sony with his ideas for cost reduction methods and design models for the next two years.

However, the extent of Kutaragi's vision that will be realized by Sony after he leaves is unclear. The article said Kutaragi will remain on good terms with his current employer, but that he expects his future efforts to have little to do with Sony.

Rumour: PS4 to be backwardly compatible?

And could PS3 backward compatibility make a return, too?

Sony isn’t ready to turn its back on backward compatibility just yet, according to a job ad put out by the company.

So is reporting, Sony Computer Entertainment Japan is currently advertising for a software engineer to deal with backward compatability for both the PS3 and an unspecified next-gen console – which sounds an awful lot like the PlayStation 4 to us.

Specifically, the engineer will be required to implement and optimise emulation software for PS1, PS2, PSP and PS3 games on both formats.

Not only would it suggest that PS4 development is now at the point where Sony can start thinking about specific software such as emulators, the fact the PS3 is mentioned as part of the job brief is also of note.

Although Sony has enjoyed considerably more PS3 success since it introduced the 40GB model last year (going so far as to drop all other versions of the PS3 in Europe and Japan), the fact it’s not backwardly compatible with the PS2 hasn’t gone down well with some gamers.

With many gamers still owning large numbers of PS2 games, reintroducing PS2 compatibility would only help strengthen the PS3’s improving image.

Or on the other hand, it could all just be wishful thinking. Either way, we should find out soon enough. PS4Spy currently provides all of the Playstation 4 information.

Chiba City-In what will go down in history as one of the most shocking announcements in Tokyo Game Show history, Sony announced today that the company will be discontinuing development for it’s Playstation 3 console by the end of 2008 in order to focus all it’s resources on the upcoming Playstaion 4, which will release in the forth quarter of 2008. This comes as a shock to many gamers, especially after the announcement of new pricing schemes for the PS3 just last month at the E3 Media and Business Summit.

“We looked at the market, and realized that we cannot realistically hope to win the current generation console war,” stated Kaz Hirai, President and Group Chief Operating Officer of Sony Computer Entertainment, “so we’re starting with a clean slate, and we will work to avoid the mistakes we made with the Playstation 3.”

The unexpected announcement was made at Sony’s press conference this afternoon, but it was far from the only shocker Sony had in store for gamers. Immediately after making the controversial PS4 announcement, Sony went on to baffle the audience of journalists and industry experts when Hirai then announced that the Playstation 5 would release by the end of 2009.

“We looked at the market, and realized that we cannot realistically hope to win the next generation console war,” stated Kaz Hirai, President and Group Chief Operating Officer of Sony Computer Entertainment, “so we’re starting with a clean slate, and we will work to avoid the mistakes we made with the Playstation 4.”

Hirai stated that while he sympathizes with gamers who might feel cheated by these events, he feels that the Playstation 6 will more than make up for any disappointment they experienced with the Playstation 3, 4 and 5. The audience began to chuckle at this statement, mistaking it for a joke, until President of SCE Worldwide Studios Phil Harrison took the stage and began to play a real-time demo of what he claimed was a Playstation 6 prototype.

While the demo was undeniably impressive, some concerns did arise as to it’s authenticity. For one, Mr. Harrison appeared to be using a Wii remote spray painted black. This became even more conspicuous later on when Harrison lost his grip on the remote and it could clearly be seen that his palm had black paint on it.

The graphics shown were also very much in question, as it was extremely obvious that Harrison was simply waving his arms around wildly as random footage from the Matrix was shown.

The Krooze Nest will work diligently to keep you up-to-date on any further developments in this shocking turn of events.

SCEJ Job Ad Hints At Backwards Compatibility For PS3, PS4?

Now, some of you with big PS2 libraries who didn't race out and get the original 60GB PlayStation 3 were probably disappointed; later models simply don't support PS2 titles. The 80GB only has partial backwards compatibility (it uses software emulation like the Xbox 360), and the more recent 40GB model has no b/c for PS2 games. But this doesn't mean Sony is completely ditching the idea of b/c for the future.

According to a recent job advertisement, Sony Computer Entertainment Japan is looking for a software engineer who can tackle backward compatibility for both the PS3 and "an unspecified next-gen console," so says Now, some are saying that unnamed console could be the PlayStation 4, but there's no real evidence to support that theory as of yet. But the ad does say the engineer will have to be able to "implement and optimize emulation software for PS1, PS2, PSP and PS3 games." Could Sony already be at a point where backwards compatibility is up for discussion on the PS4? And perhaps more importantly for the here and now, could full backwards compatibility for the PS3 make a triumphant return? has all the latest information on the ps4 joystick.

One of the biggest reasons the 40GB PS3 is so much cheaper than the original 60GB model is because it doesn't have the graphics synthesizer chip that allows for almost full PS2 software compatibility. It was simply too expensive an addition, so Sony nixed it and instead abandoned b/c for PS2 games. The 40GB model can still play PS1 games, but wouldn't it great to have a system that can play them all? Could the PS4 be fully b/c? That'd be one hell of a massive library upon launch, yes?

Hirai Suggests PS4 More Than 5 Years Away

The president of SCEA addresses the life span of Sony's next console, the possibility (or lack thereof) of a Blu-ray-less PS3, and the dangers of people buying the system just to watch movies.

This holiday season, few consumer electronics categories are being watched more closely than that of video game consoles.

Both Sony and Nintendo plan to release their next- generation consoles, the PlayStation 3 and Wii, respectively. Yet, with prices as high as $600, the PS3 is clearly aiming for the high end, while the Wii is targeting more casual gamers with prices expected to be well below $300.

Meanwhile, both companies must contend with Microsoft and its Xbox 360, which has a yearlong head start and therefore a commanding lead in the next-generation race. Still, Sony has always maintained that its console cycles are 10 years, rather than the five considered the industry standard. That's why, even as the market readies for the PS3 launch, the PlayStation 2 is still selling like gangbusters. And it should continue to do so for some time, as Sony has committed to the PS2 for at least another four years.

In a few weeks, much of the video game industry will descend upon Tokyo for the annual Tokyo Game Show. But for the time being, the focus is on Germany, where the Leipzig Game Convention is being held. So, for companies like Sony, Microsoft, and Nintendo, and publishers like Electronic Arts and Activision, there is no break in sight. Sony Computer Entertainment of America president Kaz Hirai talked with CNET about the forthcoming PS3 launch (parts of this article refer to comments Hirai made earlier this month in an interview with GameSpot).  View all of the Playstation 4 updates at and stay up to date on the console's release dates.

CNET: Can you provide an update on the PlayStation 3?

Hirai: The PlayStation 3 will launch in the North American market on November 17. Things are pretty much moving according to plan.

CNET: How does a scaled-down Electronic Entertainment Expo affect a company like yours? Was it a good thing to institute some changes in the format, or were you happy with the way it had been?

Hirai: E3 has about a 10-year, 11-year history, if I'm not mistaken. I think it's grown to a point where it became just such a massive show that we needed to take a look at what we were trying to accomplish with the show. We needed to see how effectively we can accomplish those goals. I think it was pretty much across the board in agreement that we should revise or relook at how E3 is structured.

CNET: Beyond the pricing and availability of the PlayStation 3, one of the big pieces of news from this year's E3 was more information about Nintendo's new console, the Wii. There were rumors that the Wii would be priced for less than $250. How did that affect the PlayStation 3?

Hirai: The pricing that we announced for the PlayStation 3 is a price that ultimately offers fantastic value to the consumers. I think that we are offering a very good value for the consumers. We look at our products having a 10-year life cycle, which we've proven with the PlayStation. Therefore, the PlayStation 3 is going to be a console that's going to be with you again for 10 years. We're not going to ask the consumers to suddenly buy another PlayStation console in five years' time and basically have their investment go by the wayside. So for all those reasons, I think at $599 we're offering a very good value to the consumers.

CNET: Are you saying that there won't be a PlayStation 4 within five years?

Hirai: Well, I think that if you look at the history of the way we've managed our console business, we always try to hit a 10-year life cycle. I can't speculate on when we might come out with a new console after PlayStation 3. But my message is that once you become a family in the PlayStation family of products, you become a family member. We make sure that we take care of you.

CNET: Going back to the question of the Nintendo console, it seems like its pricing is significantly lower than what the PlayStation 3, or the Xbox 360, will cost. Any concern that Nintendo's Wii pricing will undercut the market as people decide which console they want to buy?

Hirai: Some consumers will compare features or software offerings and decide that they may want to go with a different console. You also have to realize that we have a very strong, market-leading console called the PlayStation 2, which is at a very affordable price right now. Consumers will also understand that if you buy a PlayStation 2 right now, and you make some software investments, when you feel it's right to move onto PlayStation 3, those software titles aren't going to go by the wayside. Consumers will take that into consideration. I don't think price is the only determining factor when consumers make a choice in looking at their console purchase decisions.

CNET: Is there a danger that some consumers will buy PlayStation 3 just for the Blu-ray player and not the games?

Hirai: Consumers are going to look at the totality of what we offer in the PlayStation 3. Even if there was a consumer who decided to buy the PlayStation 3 perhaps as a Blu-ray player, I think that they will quickly realize the potential and the entertainment value of the fantastic content in true [high definition]. Any consumer would be hard pressed really not to try that functionality out.

CNET: Given the differences in pricing, which is fairly significant between Microsoft's Xbox 360 and the PlayStation 3, are there any chances of a PlayStation 3 down the line that doesn't have Blu-ray built in?

Hirai: The PlayStation 3 uses the Blu-ray as its storage medium for both games and for movies as well. We wanted to take advantage of the storage capacity that Blu-ray offers in terms of motion pictures and other content, but most importantly, for games as well. Our decision to include the Blu-ray player from day one in all of our PlayStation 3s was the right decision and, quite honestly, the only decision we can make. has all the latest updates on the Playstation 4 including games and Playstation 4 accessories.

Sony Playstation

Look at the massive amounts of data that's required to provide a truly immersive gaming experience in true HD. If you only have a DVD ROM drive, which can only go up to about 9GB or so, you're going to end up with a game that's going to have two or possibly even three discs. And then you're going to have to ask consumers to swap discs out or cache all the game onto the hard drive, which I think is an inconvenience--not to mention the fact that you're going to fill up a 20GB hard drive very quickly with some of these games. So trying to go without a Blu-ray drive in the PlayStation 3 really is a nonstarter.

There's been talk recently about production of the PlayStation 3--why hasn't production begun already?

Hirai: We haven't officially announced production on the PlayStation 3 just yet. But we are on track to deliver 2 million units for the launch period on a worldwide basis that we announced at E3. We are going to make sure that those units get out into the market.

It looks like there could be some shortages, particularly for the holiday season, even with the 2 million by the launch date and 4 million by the end of the year. So what do you say to consumers who are not going to be able to get ahold of one if they do want one?

Hirai: We are going to make every effort possible to make sure that we get as many units out into the market in the major territories as well as some of the smaller territories that we're launching in.

Have there been any sort of business lessons about filling customer demands and production issues from the things that Microsoft has dealt with regarding the Xbox 360?

Hirai: We don't really look at what our competition did or didn't do. We've had shortages in the past, and there is no guarantee that we will never have a shortage again in the future. But I think that we've learned many lessons over the years that allow us to look at production schedules, look at parts procurement, look at ways of shortening the lead time from the point of manufacture to ultimately getting the product into the retailers' shelves and into the hands of consumers. We're doing everything we can to make sure that we have the most efficient way of getting the product into the market.

By the time the holiday season moves around, Microsoft will have a yearlong head start. Not only does it have the head start in the console race, but it also has a year's advantage on coming out with new accessories really bolstering its online offerings. What is Sony's take? How can Sony keep up with that?

Hirai: If you look back in history, I think everybody realizes that we've never been first to bring a console to the market. PlayStation was not first and PlayStation 2 was not first to market. As a matter of fact, PlayStation Portable was not first to market in the portable space and PlayStation 3, as you mentioned, is not the first to market either.

It comes down to several things. One is the kind of software experience that the consumers will expect out of a next-generation console. I think we're going to be delivering that, both in terms of the lineup of PlayStation 3s as well as the fact that we're offering true HD gaming. We're also launching a console that doesn't require upgrades as you go along. Right out of the box it will play Blu-ray movies in true HD as well as old games. As far as accessories go, that's really a function of what kind of accessories you need to play or enjoy a particular game.

How many titles will you have by launch and how many by year's end?

Hirai: That's hard to try to pin down at this point. Everybody is looking at their entire portfolio of software offerings, and I think that the lineup of titles really is something that won't be locked down most likely until three to four weeks before launch.

Sony Sees PlayStation 4 in 2010 or Beyond, Analyst Claims It Will Not

Sony Computer Entertainment Inc., the developer of the PlayStation game consoles used to say that the PlayStation 3 would live for a decade, however, now the company claims that the PlayStation 4 will come in 2010 or beyond. Meanwhile, as the company shuffles its execs, some analysts anticipate that there would be no successor for the PS3 at all.

Execs Shuffled As No PlayStation 3 Consoles Seen in Stores

The launch of the Sony PlayStation 3 game console, the highest-anticipated game console among the new generation of gaming machines, has not been triumphant for Sony, as the company faced manufacturing issues and could not deliver enough game machines to customers. Moreover, the amount of game titles and accessories for the PlayStation 3 obtainable now is lower than that for Nintendo Wii and is much lower than that of Microsoft Xbox according to checks of online store.

While the launch of the PlayStation 3 cannot be called an unsuccessful, as the demand for the game console is tremendous and the main problem that Sony has is production-related, analysts claimed that the limited availability of the PS3 has sources in poor product management on the first place.

Recently Sony shuffled executives at its Sony Computer Entertainment Inc. (SCEI) game arm. Effective December 1, 2006, Ken Kutaragi, president and group chief executive, was appointed as chairman and group CEO, while Kaz Hirai, president and CEO of Sony Computer Entertainment America (SCEA), was appointed as president and group chief operating officer of SCEI.

PlayStation 4 Destiny Unknown
Mr. Kutaragi is generally known as the father of the PlayStation and has engineering background. Mr. Hirai, however, came to SCEA from Sony’s music entertainment division, has marketing background and is believed to have better working relationships with game developers that Mr. Kutaragi. Following the shuffle of the executives, at least one analyst said that SCEI is going to change the direction of the whole division and concentrate mostly on games rather than hardware.

“The appointment of Hirai could be the start of a shift from hardware to software. I cannot now imagine a PlayStation 4,” said Yuta Sakurai, an analyst at Nomura, Financial Times reports.

Still, the appointment of Mr. Hirai does seem logical, as Sony is subsidizing PlayStation 3 manufacturing by up to $306 and it is crucial for Sony to get the money back as soon as possible with the help of successful sales of games. Therefore, it may be too early to talk about the end of the PlayStation-series.

“To say that there will be no PlayStation 4 because of a management change is a bit far fetched,” said vice president of technology for Sony Computer Entertainment Europe, Paul Holman, in an interview with Smarthouse web-site. He also indicated that the PlayStation 4 would be launched by Sony, but not until at least 2010.

In fact, Sony is fundamentally a manufacturer of electronics, which means that the company is more than likely to continue with the PlayStation-series. However, the poor availability of the PS3 is not the only problem that Sony has faced in the recent quarters. Massive recall of notebook batteries, withdrawal from plasma TV market, abandoning Qualia “boutique brand” and pulling out of liquid crystal displays (LCDs) for PCs business and failure to capture the market of digital music players, not to mention slow start of the Sony-backed Blu-ray standard, emphasize that there are problems within Sony as a producer of electronics as well.

Plans in place for PlayStation 4, says Evolution Studios boss

UK developer Evolution Studios is already planning for opportunities on the PlayStation 4, according to chief executive Martin Kenwright.

With the racing specialist readying Motorstorm for launch on the PlayStation 3, Kenwright believes that it's important to think far ahead as the industry is set to change monumentally in the future.

Speaking in an interview with, part one of which is published today, Kenwright said, "The market place will be changing beyond all recognition in the next five years. We've anticipated that.

"I know people are looking at PS3 now, and I'm not being glib, but we're actually looking at PS4. I'm thinking where will it be in five years, how will we get there? What will the marketplace be like, the games, and who'll be buying them?"

Kenwright believes companies that settle into a routine are more at risk than those who experiment with original IP - with sequels to popular games merely dividing the market.

"Hindsight is a wonderful thing, but sticking to what you're best at can be more of a risk than reinventing yourself," said the studio boss.

"The DNA of all these games is around 80 per cent the same. It's the application, the value of the IP, the new killer brand, that is actually priceless.

"What we've learnt in the past is you can inclemently improve something by one per cent, and it takes two years and millions of pounds and all you get is more of the same. You polarise your market. You're offering more of the same instead of something new, memorable and exciting."

While sequels to popular games have traditionally been considered bankable, Kenwright believes the market is changing - with publishers encouraging developers to take bigger risks and create new products.

"People like to tick boxes and play it safe, but sequels are the bane of our industry. 'The last one was good so the board wants ten more the same.' That's actually harming the marketplace irreparably," he observed.

"The reality for many small developers is that publishers are risk averse. But things are going to change. It's not going to be like a parent/child relationship with publishers in the future; it's going to become much more of a creative partnership.

"People are waking up now to the fact that sequels are actually high risk rather than low risk," Kenwright concluded.


Sony Playstation

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